Link Building Using Guest Posts and Directories. Link building is a very effective and useful way to increase SEO, but it can be difficult to do manually. Guest posting is one of the best methods to build links, as Click here for more info it allows you to reach out to a larger audience and get valuable backlinks.
1. Reach out to industry influencers
Guest blogging is a great way to reach new audiences and build relationships. Before reaching out to influencers, however, be sure to conduct extensive research in order to maximize this process and maximize results.
Create a list of blogs that accept guest postings in your niche and start reaching out to them! Be sure to send a personalized email with an attention-grabbing subject line; perhaps mentioning one of their blog posts as context could add another layer.
Your next tip should include including internal and external links as well as a bio box with your website address, helping with SEO and building authority. Nofollow tags prevent Google from penalizing your bio box for spammy links.
Once your guest post has gone live, be sure to monitor it closely for comments and social shares. Responding to reader comments shows your readers you care what they have to say; responding may lead to additional opportunities in the future! You can also track traffic from guest postings using the OptinMonster referrer detection feature within Google Analytics dashboard.
2. Find relevant blogs
Successful blogs, and the companies that support them, are interested in what their audience cares most about. They know that audience frustrations, challenges and needs drive traffic. Additionally, they know that their readers do not want to be informed via blog posts. Instead, they want actionable solutions that help solve real-world issues.
When searching for websites where you can pitch guest posts, find those that are relevant to your audience. Tools like Ahrefs’ free backlink checker can help you find high-quality websites with relevant audiences, depending on how established your brand has become. Once found, analyze the content to determine what topics are popular on these platforms.
You can gain insights into the types of content that have been successful in the past by using tools like Oktopus and Digg. Keep in mind that any writing produced must adhere to grammatically correct writing standards while providing value to readers; otherwise it would be best to forgoing guest posting altogether.
It is also important to check that the website you are writing on allows you to link to both internal and outside content for a more in-depth knowledge of your readers. However, you should only do this if it is contextually appropriate.
3. Offer something in return
Guest posting on other websites will allow you to get your content in front of their audience while also receiving a link back to your website. A quality backlink will boost your search engine rankings, and direct targeted traffic to your website. Be careful when selecting websites to submit content to.
Include links or embed videos that will engage your readers. You should encourage them to share the post on social media or leave a comment. This will help build trust between author/reader and create future opportunities. It would also be wise to include links back to contact pages or other relevant pages that provide more details about your company or products/services offered.
If you cannot secure a guest blog on a popular site, you can reach out to friends who have blogs or websites that are in your niche. Offer them something in exchange for a guest blog; for example, free products or services in exchange for their backlink.
4. Reach out to blog's audience
Guest posting is a great way to expand your audience and reach as a writer. However, it's important to research the audience on the blog you're going to post on so that your content will resonate with readers. Be careful of posts that appear too promotional, as they may not resonate as well with readers.
A blog's acceptance of do-follow or non-follow links is also important. Do-follow links are more beneficial for SEO efforts. Semrush can provide answers if you are unsure.
Be wary of spammy sites when searching for guest blogging opportunities. These websites will publish your article in exchange for a fee. This is against Google's guidelines on quality and could harm your search engine rankings. Reputation X doesn't use such sites for its reputation management services, and we advise others to do the same.
Once you have identified a blog which accepts guest posts reach out to the editor and introduce yourself as an author biographer. Include your name, website URL, and email address. You may also need a headshot.